We often have professionals come to us who have not been in the job market for some time and ask us if they need a LinkedIn profile.
We recommend having a LinkedIn profile for most professionals for a number of reasons including supporting job change, professional development, and profile development or personal branding.
So how is having a LinkedIn profile useful?
For job search, a well written LinkedIn profile can display your skills, experience, and qualifications. Profiles can be searched by recruiters, talent acquisition or HR within organisations and by executives. They can use keywords to search for particular skill sets and experience in a specific location and can approach those people privately by way of either connecting with them or sending them a private message known as an Inmail.
Some recruiters spend up to 80% of their day on LinkedIn proactively looking for ‘talent’ rather than waiting for people to apply. Having a great LinkedIn profile, if you are job searching, can potentially mean you can be headhunted – changing the power dynamics from a company reaching out to you rather than you reaching out to them!
There is a section in LinkedIn where jobs are advertised and which can be applied for directly using your LinkedIn profile. The number of jobs advertised on LinkedIn has increased significantly so LinkedIn is a key source of finding appropriate roles alongside other job boards.
LinkedIn is also a great tool for professional development. It enables you to build and maintain relationships with individuals within an industry as well as with referrers or other professionals, effectively acting as an online professional network. With a quick Inmail or comment you can easily nurture past relationships and new connections.