| April 2022 |
WHY IS LINKEDIN IMPORTANT FOR YOUR CAREER?
Is it only useful for business development?
WRITTEN BY: Laura Biggs
We often have professionals come to us who have not been in the job market for some time and ask us if they need a LinkedIn profile.
We recommend having a LinkedIn profile for most professionals for a number of reasons including supporting job change, professional development, and profile development or personal branding.
So how is having a LinkedIn profile useful?
For job search, a well written LinkedIn profile can display your skills, experience, and qualifications. Profiles can be searched by recruiters, talent acquisition or HR within organisations and by executives. They can use keywords to search for particular skill sets and experience in a specific location and can approach those people privately by way of either connecting with them or sending them a private message known as an Inmail.
Some recruiters spend up to 80% of their day on LinkedIn proactively looking for ‘talent’ rather than waiting for people to apply. Having a great LinkedIn profile, if you are job searching, can potentially mean you can be headhunted – changing the power dynamics from a company reaching out to you rather than you reaching out to them!
There is a section in LinkedIn where jobs are advertised and which can be applied for directly using your LinkedIn profile. The number of jobs advertised on LinkedIn has increased significantly so LinkedIn is a key source of finding appropriate roles alongside other job boards.
LinkedIn is also a great tool for professional development. It enables you to build and maintain relationships with individuals within an industry as well as with referrers or other professionals, effectively acting as an online professional network. With a quick Inmail or comment you can easily nurture past relationships and new connections.
“Enables you to easily develop and maintain a business network”
“SUPPORTS JOB CHANGE, PROFESSIONAL DEVELOPMENT, AND PERSONAL BRANDING”
As with social media feeds, but focused on business, you can curate your feed and so benefit from industry knowledge, developments, news, and updates. The ability to keep up to date with industry news and trends can be useful to take informed business decisions. This is particularly useful if you have been within one organisation for a long time.
LinkedIn can be used for personal branding. Your profile can show recommendations on your profile which is a great way to effectively have ‘referees’ or proof of your expertise alongside your skills and experience. This can be useful if you are in any form of client or public facing role or if you are interested in generating new clients or future business.
There is the opportunity, once confident, to develop a following by creating and posting content which can be used to sell a service or products or to develop a profile.
There are lots of tips available on creating a LinkedIn profile and how to effectively use it, many of which are provided by LinkedIn. If you haven’t used LinkedIn before or not used it for some time it can be intimidating but if you have used other social media you will quickly pick it up and can add it to your tools for job search and/ or professional development.
WHY IS IT SO DIFFICULT TO APPLY TRAINING TO LEADERSHIP?
Is it only useful for business development?
WRITTEN BY: Laura Biggs
We often have professionals come to us who have not been in the job market for some time and ask us if they need a LinkedIn profile.
We recommend having a LinkedIn profile for most professionals for a number of reasons including supporting job change, professional development, and profile development or personal branding.
So how is having a LinkedIn profile useful?
For job search, a well written LinkedIn profile can display your skills, experience, and qualifications. Profiles can be searched by recruiters, talent acquisition or HR within organisations and by executives. They can use keywords to search for particular skill sets and experience in a specific location and can approach those people privately by way of either connecting with them or sending them a private message known as an Inmail.
Some recruiters spend up to 80% of their day on LinkedIn proactively looking for ‘talent’ rather than waiting for people to apply. Having a great LinkedIn profile, if you are job searching, can potentially mean you can be headhunted – changing the power dynamics from a company reaching out to you rather than you reaching out to them!
There is a section in LinkedIn where jobs are advertised and which can be applied for directly using your LinkedIn profile. The number of jobs advertised on LinkedIn has increased significantly so LinkedIn is a key source of finding appropriate roles alongside other job boards.
“Enables you to easily develop and maintain a business network”
“SUPPORTS JOB CHANGE, PROFESSIONAL DEVELOPMENT, AND PERSONAL BRANDING”
LinkedIn is also a great tool for professional development. It enables you to build and maintain relationships with individuals within an industry as well as with referrers or other professionals, effectively acting as an online professional network. With a quick Inmail or comment you can easily nurture past relationships and new connections.
As with social media feeds, but focused on business, you can curate your feed and so benefit from industry knowledge, developments, news, and updates. The ability to keep up to date with industry news and trends can be useful to take informed business decisions. This is particularly useful if you have been within one organisation for a long time.
LinkedIn can be used for personal branding. Your profile can show recommendations on your profile which is a great way to effectively have ‘referees’ or proof of your expertise alongside your skills and experience. This can be useful if you are in any form of client or public facing role or if you are interested in generating new clients or future business.
There is the opportunity, once confident, to develop a following by creating and posting content which can be used to sell a service or products or to develop a profile.
There are lots of tips available on creating a LinkedIn profile and how to effectively use it, many of which are provided by LinkedIn. If you haven’t used LinkedIn before or not used it for some time it can be intimidating but if you have used other social media you will quickly pick it up and can add it to your tools for job search and/ or professional development.
